Systematic Reuse Success Factor #8 – Business Value

There are two critical risks with reusable components – they are needless complexity and domain irrelevance. Needless complexity results in more learning curve for developers to consume the asset and increased development and maintenance costs for the provider. Domain irrelevance results in assets that are of little business purpose and inhibits the ability to reuse capabilities across applications within a domain. Adding business value to a reusable asset should be your #1 priority above everything else. I will focus here on broad categorizations to illustrate this success factor:

Increasing Revenue: reusable assets should help reach new markets, create new products and services. Reusable assets need to be domain-specific for the most part and strive to map to business capabilities. Most importantly, strive to focus on what provides competitive advantage for your firm. Invest in reusable assets that no one else in the market can build because they lack the expertise or resources. Finally, reusable assets should help you drive time to market down. If it takes longer to integrate and test reusable assets than to develop from scratch, guess what your developers and tech leads are going to prefer?

Decreasing Costs: Reusable assets should help by saving you duplicate work. Likewise, reuse can help reduce maintenance costs – but only if the assets are relevant. If your products are for a domain that has no reusable assets, you won’t be able to save costs. Also, when you reuse, there is potential to consolidate vendor solutions, data feeds, and proprietary implementations as well. Do factor in less licensing and ongoing upgrade costs. Note: don’t underestimate the cost of integration – at least during the initial stages of your reuse efforts. There is additional training and integration cost that has to be accounted for, before cost savings can materialize.

Increasing Agility: You can also add value by focusing on increasing agility. This is critical to avoid big design up front (BDUF) and big investments. Instead of trying to build perfect assets, try to build assets that meet your needs. If reusable assets can help you evolve capabilities that can benefit multiple applications, business processes, and services that will aid organizational agility as well – e.g. you can provide vendor agnostic abstractions, provide simple interfaces to complex orchestrations, automate repetitive manual steps etc.

Increasing Productivity: Reusable assets can drive increases in productivity for both business users and developers. For business users, reuse can facilitate access to same or similar capability across applications and processes. For developers, reuse can reduce learning curve (when they are using something repeatedly) as well as manual steps involved in integrating certain assets together (assuming you have not only thought about assets in isolation but when how they work together as well).

Reusable assets have to provide value so there is incentive to create, maintain, and consume it over and over again. This is easier said than done but it will make a big difference to your business objectives.

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